Maison de Couture · Est. 2007

RaSouL

APPAREL

An independent couture house. Italian-made footwear, signature fragrance, and tailored pieces cut for those who dress with intention.

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Made in Italy❯Couture Craftsmanship❯Independent Since 2007❯Designed by Hand❯Made in Italy❯Couture Craftsmanship❯Independent Since 2007❯Designed by Hand❯

Latest Editorial

The Campaign

New frames from the house — worn as intended, lit for the night. Scroll the full set right here on the front page.

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Model in coral puffer jacket under city lights

Model in peach puffer looking over the shoulder

Model in white turtleneck and brown coat at night

Couple in quilted jackets against alpine backdrop

Night scene in black jacket over white fur

Intimate interior portrait in warm amber light

The House

We do not chase the season. We build a wardrobe meant to outlast it.

Founded in 2007 by designer Octavius Boyd, RaSouL Apparel Ltd. is a couture label, not a trend. Leather sourced from Italy, wool tailored with patience, and a signature scent composed to be remembered. Every piece carries the monogram and the conviction behind it.

The Houses of the Maison

Collections

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Made in Italy

Footwear

Signature Cologne

Fragrance

Tailored Peacoats

Outerwear

Silk & Fine Scarves

Accessories

Wool & Leather Caps

Headwear

Diamonds & Timepieces

Fine Jewelry

Eyewear · Underwear · Socks

The Essentials

The Heritage Line

Worn by name,
signed by hand.

Beyond the runway pieces, the house keeps a spirited heritage line — monogram crewnecks, script tees, the signature cap, and our playful Monkey Biz capsule — alongside the everyday essentials: eyewear, underwear for men and women, and finely knit socks. These are the pieces you live in.

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RaSouL AppareL

The Atelier Letter

First looks. Private releases.

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