RaSouL Apparel Ltd.
RaSouL Apparel atelier

Maison de Couture · Est. 2007

RaSouL

APPAREL

An independent couture house. Signature fragrance, tailored outerwear, fine jewelry, headwear, and pieces cut for those who dress with intention.

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Couture Craftsmanship❯Independent Since 2007❯Designed by Hand❯Fine Wool & Diamonds❯Couture Craftsmanship❯Independent Since 2007❯Designed by Hand❯Fine Wool & Diamonds❯

Latest Editorial

The Campaign

New frames from the house — worn as intended, lit for the night. Scroll the full set right here on the front page.

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Model in coral puffer jacket under city lights
Model in peach puffer looking over the shoulder
Model in white turtleneck and brown coat at night
Profile in checkered fur coat under red and blue light
Couple in profile, leather jackets, cool blue light
Couple in quilted jackets against alpine backdrop
Night scene in black jacket over white fur
Intimate interior portrait in warm amber light
Models in long patchwork fur coats with pointed-toe heelsRaSouL AppareL
Model in a black leather biker jacket against a textured wallRaSouL AppareL
Studio portrait in a black leather jacketRaSouL AppareL
Model in a black hijab and black fur-collared coat beneath night lightsRaSouL AppareL

The House

We do not chase the season. We build a wardrobe meant to outlast it.

Founded in 2007 by designer Octavius Boyd, RaSouL Apparel Ltd. is a couture label, not a trend. Wool tailored with patience, a signature scent composed to be remembered, and fine jewelry set in white gold. Every piece carries the monogram and the conviction behind it.

The Houses of the Maison

Collections

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The Heritage Line

Worn by name,
signed by hand.

Beyond the runway pieces, the house keeps a spirited heritage line — monogram crewnecks, script tees, the signature cap, and our playful Monkey Biz capsule — alongside the everyday essentials: eyewear, underwear for men and women, and finely knit socks. These are the pieces you live in.

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Model in coral puffer jacket under city lightsRaSouL AppareL
Model in peach puffer looking over the shoulderRaSouL AppareL
Model in white turtleneck and brown coat at nightRaSouL AppareL

The Atelier Letter

First looks. Private releases.

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